‘Heavy TAB gamblers’ among groups targeted by online advertising database
Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft’s ad technology platform Xandr
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An online advertising database used to target specific groups of consumers includes Australian categories for “heavy TAB gamblers” and people who have gambled “in the last seven days”.
While advertising gambling products to adults is legal in Australia, experts said the targeting of habitual gamblers was concerning.
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Law (Australia) | The Guardian
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