‘Big Jack’: McDonald’s loses legal food fight over Australian rival’s choice of burger name

Court rules Hungry Jack’s had not infringed on trademark, but had misled consumers over ‘25% more Aussie beef’ claim

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McDonald’s has lost a three-year trademark battle over the sale of “Big Jack” burgers sold by its rival, Hungry Jack’s.

The US hamburger giant sued Hungry Jack’s in 2020, claiming its sale of the Big Jack and Mega Jack burgers infringed the Big Mac trademark.

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Law (Australia) | The Guardian